“My advice never changes.”

Jason Zweig once said he’s been writing the same column for 20 years and getting away with it because there are enough new and different things to say about the various ways in which investors do themselves harm. It literally never gets old.
“My job is to write the exact same thing between 50 and 100 times a year in such a way that neither my editors nor my readers will ever think I am repeating myself.”
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